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Press ReleaseRambus Powers Samsung's Latest High Definition Projection TV with TI-DLP™ TechnologyRDRAM's technology enables higher digital quality and performance in a widescreen, tabletop HDTV monitor LOS ALTOS, California, United States - 09/24/2002 Rambus Inc., (NASDAQ:RMBS) today announced that Samsung Electronics America is incorporating Rambus RDRAM technology in its next generation rear-projection HDTVs. Developed for the broad consumer market, Samsung's newest projection TVs utilize RDRAM memory for the frame buffer of the TI-DLP™ display processor, delivering crisper digital images. RDRAM memory is a critical component of the TI-DLP™ HDTV solution that enabled Samsung to build 43- and 50-inch HDTVs in a tabletop form factor weighing less than 85 pounds. Utilizing RDRAM's high-performance memory interface for the DLP display processor's frame buffer, TI was able to design a full system solution with just three VLSI chips, compared to eight in the previous generation. A single RDRAM device replaces four SDRAM memory devices while providing more memory performance. The combination of RDRAM memory with the DLP display processor contributed to Samsung's ability to manufacture a widescreen rear-projection HDTV for the consumer market in a small form factor and so compact that it can sit on a tabletop. "Samsung is focusing on price, performance and form-factor for determining our emerging display technology strategy," said Steve Panosian, Sr. Marketing Manager - Digital Projection TV products from Samsung Electronics America. "Small form factors such as those offered by the TI-DLP/RDRAM architecture have become increasingly critical as we strive to bring a lower-cost, compact design projection TV that is saleable in high volume to market. There is no longer a need to remodel your living room to accommodate a top-of-the-line HDTV. Employing this technology has allowed Samsung to reduce the dimensions of widescreen sets to a size much smaller than current rear-projection HDTVs." Samsung Electronics America has four new second-generation, digital projection TV models available today, ranging from a 43-inch to a 50-inch screen. Each of these models includes the Emmy Award-winning TI-DLP display processor with RDRAM memory, bringing high-definition to the consumer's tabletop or entertainment cabinet. "With industry-highest bandwidth, RDRAM memory allows TI to simultaneously improve system performance while reducing chip count, complexity and cost," said Frank Fox, Vice President and General Manager of the RDRAM Solutions Division at Rambus Inc. "The application of our technology in Samsung's industry-leading HD projection TVs further highlights the advantages of RDRAM memory for consumer products." To learn more about the power of RDRAM in Samsung's latest HDTVs, visit booth #493 at the CEDIA Show, September 25-29 in Minneapolis, Minnesota. Rambus and RDRAM are registered trademarks of Rambus Inc. Other trademarks that may be mentioned in this release are the intellectual property of their respective owners. This press release contains forward-looking statements. These statements are based on current expectations, estimates and projections about the Company's industry, management's beliefs, and certain assumptions made by the Company's management. You can identify these and other forward-looking statements by the use of words such as "may", "will", "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "intends," "potential," "continue" or the negative of such terms, or other comparable terminology. Forward-looking statements also include the assumptions underlying or relating to the foregoing statements. Actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including those identified in the Company's recent filings with the Securities and Exchange Commission, including its recently filed Form 10-Q, and also including the uncertainty of new technologies; and the uncertainty regarding the technical and market demands for such technologies. All forward-looking statements included in this press release are based on information available to Rambus on the date hereof. Rambus assumes no obligation to update any forward-looking statements.
About Rambus Inc.Rambus is one of the world's premier technology licensing companies specializing in the invention and design of high-speed chip interfaces. Since its founding in 1990, the Company's patented innovations, breakthrough technologies and renowned integration expertise have helped industry-leading chip and system companies bring superior products to market. Rambus' technology and products solve customers' most complex chip and system-level interface challenges enabling unprecedented performance in computing, communications and consumer electronics applications. Rambus licenses both its world-class patent portfolio as well as its family of leadership and industry-standard interface products. Headquartered in Los Altos, California, Rambus has regional offices in North Carolina, India, Germany, Japan, Korea and Taiwan. Additional information is available at www.rambus.com.
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