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Press ReleaseRambus Powers Samsung's Latest High Definition Projection TV with TI-DLP™ TechnologyRDRAM's technology enables higher digital quality and performance in a widescreen, tabletop HDTV monitor LOS ALTOS, California, United States - 09/24/2002 Rambus Inc., (NASDAQ:RMBS) today announced that Samsung Electronics America is incorporating Rambus RDRAM technology in its next generation rear-projection HDTVs. Developed for the broad consumer market, Samsung's newest projection TVs utilize RDRAM memory for the frame buffer of the TI-DLP™ display processor, delivering crisper digital images. RDRAM memory is a critical component of the TI-DLP™ HDTV solution that enabled Samsung to build 43- and 50-inch HDTVs in a tabletop form factor weighing less than 85 pounds. Utilizing RDRAM's high-performance memory interface for the DLP display processor's frame buffer, TI was able to design a full system solution with just three VLSI chips, compared to eight in the previous generation. A single RDRAM device replaces four SDRAM memory devices while providing more memory performance. The combination of RDRAM memory with the DLP display processor contributed to Samsung's ability to manufacture a widescreen rear-projection HDTV for the consumer market in a small form factor and so compact that it can sit on a tabletop. "Samsung is focusing on price, performance and form-factor for determining our emerging display technology strategy," said Steve Panosian, Sr. Marketing Manager - Digital Projection TV products from Samsung Electronics America. "Small form factors such as those offered by the TI-DLP/RDRAM architecture have become increasingly critical as we strive to bring a lower-cost, compact design projection TV that is saleable in high volume to market. There is no longer a need to remodel your living room to accommodate a top-of-the-line HDTV. Employing this technology has allowed Samsung to reduce the dimensions of widescreen sets to a size much smaller than current rear-projection HDTVs." Samsung Electronics America has four new second-generation, digital projection TV models available today, ranging from a 43-inch to a 50-inch screen. Each of these models includes the Emmy Award-winning TI-DLP display processor with RDRAM memory, bringing high-definition to the consumer's tabletop or entertainment cabinet. "With industry-highest bandwidth, RDRAM memory allows TI to simultaneously improve system performance while reducing chip count, complexity and cost," said Frank Fox, Vice President and General Manager of the RDRAM Solutions Division at Rambus Inc. "The application of our technology in Samsung's industry-leading HD projection TVs further highlights the advantages of RDRAM memory for consumer products." To learn more about the power of RDRAM in Samsung's latest HDTVs, visit booth #493 at the CEDIA Show, September 25-29 in Minneapolis, Minnesota. Rambus and RDRAM are registered trademarks of Rambus Inc. Other trademarks that may be mentioned in this release are the intellectual property of their respective owners. This press release contains forward-looking statements. These statements are based on current expectations, estimates and projections about the Company's industry, management's beliefs, and certain assumptions made by the Company's management. You can identify these and other forward-looking statements by the use of words such as "may", "will", "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "intends," "potential," "continue" or the negative of such terms, or other comparable terminology. Forward-looking statements also include the assumptions underlying or relating to the foregoing statements. Actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including those identified in the Company's recent filings with the Securities and Exchange Commission, including its recently filed Form 10-Q, and also including the uncertainty of new technologies; and the uncertainty regarding the technical and market demands for such technologies. All forward-looking statements included in this press release are based on information available to Rambus on the date hereof. Rambus assumes no obligation to update any forward-looking statements.
关于Rambus Inc.Rambus 是全球首屈一指的专长于高速芯片接口发明与设计的技术授权企业。公司始建于1990 年，其专利的创新技术、突破性技术以及著名的集成专家经验帮助业内领先的芯片与系统企业向市场上推出卓越产品。Rambus 的技术与产品能够解决客户最复杂的芯片与系统级接口难题，从而帮助计算、通信与消费电子设备实现前所未有的性能。Rambus 为其世界级的专利组合以及领先的行业标准接口系列产品发放使用授权。Rambus 总部位于加利福尼亚州Los Altos，在北卡罗来纳州、印度、德国、日本和台湾等地设有地区性办事处。了解更多信息，请访问网站 www.rambus.com.cn 。
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